Direct-to-consumer drug ads increasingly seen as problem

Direct-to-consumer prescription drug ads getting bolder.

Direct-to-Consumer Drug Ads, Patient Autonomy, and the Responsible Exercise of Power.

The value of benefit data in direct-to-consumer drug ads.

Direct-to-consumer (DTC) pharmaceutical ads typically describe drug benefits in qualitative terms; they rarely provide data on how well the drug works. We describe an evaluation of a "prescription drug benefit box"-data from the main randomized trials on the chances of various outcomes with and without the drug. Most participants rated the information as "very important" or "important"; almost ...

Direct-to-consumer prescription drug advertising.

Effects of Direct-to-consumer Drug Advertising